The WhatsApp CRM built for the next billion conversations.

Swiffer started with a simple observation: for most of the world, WhatsApp is the customer channel. Yet the tools teams use to manage it are stuck a decade behind email. We're changing that.

We're a distributed team of engineers, designers, and operators who've built and scaled communication products at companies like Meta, Twilio, Zendesk and HubSpot. We ship weekly and self-host our own stack.

Our principles: enterprise architecture from day one, honest pricing, no per-seat tax, and every customer owns their data — on our cloud or yours.