Can I self-host Swiffer?

Yes — ship it with Docker, Cloudflare Workers, a VPS via systemd, or cPanel. Full instructions in the docs.

Do you support the official WhatsApp Cloud API?

Yes. Swiffer is built directly on Meta's Cloud API — no third-party gateways or proxies.

Is it truly multi-tenant?

Every workspace is fully isolated at the row level with RLS, dedicated storage paths, and role-scoped policies.

What's included with a license?

Full source, database migrations, docs portal, PWA assets, and 6 months of support with lifetime updates.

Which AI providers are supported?

Gemini, OpenAI, Anthropic, Groq and the Lovable AI Gateway — behind a single abstraction you can swap at any time.

Can I white-label it?

Yes. Branding, PWA icons, colors, domain and email sender are all configurable per tenant.

Which channels beyond WhatsApp are supported?

Telegram, Instagram, Facebook Messenger, the embeddable live chat widget, plus email and SMS accounts — all landing in the same unified inbox.

How does the shared team inbox work?

Conversations from every channel merge into one threaded timeline with assignment, SLA timers, internal notes, typing indicators and unified unread badges.

Can I manage WhatsApp message templates?

Yes. Create, submit and version templates with media headers, variable editing and a picker that fills variables before sending.

Can bots hand off to a human agent?

The chatbot builder supports multi-language triggers, skills-based routing and operator handoff that hands the thread to the right agent mid-conversation.

Is there a no-code workflow builder?

Yes — a visual builder for triggers, conditions and actions across messaging, CRM records, campaigns and webhooks.

Does it include a CRM and sales pipeline?

Contacts, companies, deals and a drag-and-drop pipeline are built in, with contact matching that links every conversation to the right record.

How is my data protected?

Row-level security on every table, encrypted channel credentials, scoped API keys, audit logs for platform changes and a built-in security scan dashboard.

Which payment gateways can I bill with?

Stripe and Paddle are wired end to end — plan-to-price mapping, checkout, webhooks for renewals and cancellations, plus sandbox and live environments.

Can I use my own domain and email sender?

Yes. Custom domains, per-tenant white-label branding and your own transactional email sending domain are all supported.

Is there a mobile experience?

The app is an installable PWA with push notifications, and the inbox is fully optimised for phones and tablets.

Official WhatsApp Cloud API · Self-hosted

Sell, support and market on WhatsApp — from one inbox.

Swiffer turns WhatsApp into a full revenue channel: a shared team inbox, CRM pipeline, AI chatbots, broadcast campaigns and a product catalog — on infrastructure you own.

Start free trial See the product

No per-agent pricing Multi-tenant workspaces 16 channels, one timeline Deploy via Docker or Cloud

Smart Inbox — WhatsApp, Instagram, Messenger, Telegram, SMS, Email and Live Chat in one queue

Flow Builder — visual no-code automation canvas

Campaigns & Webhooks — broadcast templates and segment analytics

Automation Flows & Chatbots — AI agents with knowledge base and human handoff

Ecommerce & Shopify Integration — WhatsApp product cards and checkout

Response time

-64%

after AI routing and canned replies

Shared inbox

Sales · 12 open

Support · 4 open

Billing · 0 open

One timeline for every conversation your customers start

WhatsApp Cloud API WhatsApp QR Instagram DM Messenger Telegram Live Chat SMS Email Web Widget

Why Swiffer

Retire the four-tool WhatsApp stack.

Most teams bolt a chatbot onto a helpdesk, export contacts into a CRM, then pay a fourth vendor to send campaigns. Swiffer collapses that into one platform with one database.

Fragmented tool stack: disconnected chatbot, helpdesk, CRM and campaign tools

Today

Helpdesk subscription per agent
Separate CRM nobody updates
A broadcast tool with its own contact list
Chatbot builder that can't see order history
Spreadsheets to reconcile all of it

Unified workspace with WhatsApp inbox, CRM, chatbot and analytics in one platform

With Swiffer

One inbox, unlimited agents
CRM that writes itself from conversations
Campaigns built on live segments
Chatbots with catalog + CRM context
Analytics across every channel

Platform

Everything you need to run WhatsApp at scale.

Forty-plus modules share one contact graph, so a chatbot, a campaign and a sales rep all see the same customer.

Shared inbox

Every conversation, every channel, one queue.

Assign, tag, snooze, merge duplicates and hand off between bot and human without losing a single message. Realtime, with delivery and read receipts.

Assignment rulesSnooze & SLAPrivate notesCanned repliesBot handoff

AI Studio

Reply suggestions, thread summaries, sentiment, translation and campaign copy — across Gemini, OpenAI, Anthropic and Groq.

Summarise this thread

Draft a reply

Detect intent

Isometric automation workflow with trigger and action nodes

Automations

Trigger-based workflows: welcome messages, tagging, escalation, off-hours auto-reply.

Isometric broadcast campaign with megaphone and delivery report

Broadcast campaigns

Approved templates, segmented lists, throttling and per-message delivery reporting.

Analytics

Delivery, read, response and CSAT metrics with team-level performance breakdowns.

Isometric helpdesk board with ticket cards and SLA stopwatch

Helpdesk & SLA

Tickets, priorities, business hours and breach alerts on top of the same threads.

Isometric smartphone showing product catalog and shopping cart in chat

WhatsApp commerce

Catalog, carts and order updates delivered straight inside the conversation.

Isometric booking calendar with time slots and reminder clock

Appointments

Bookable pages, reminders and calendar sync — confirmations sent on WhatsApp.

Built for every team

One platform, three jobs to be done.

Sales

Turn chats into a pipeline.

Deals, stages and forecasts fed by conversations
Lead capture from click-to-WhatsApp ads
Follow-up sequences that stop when a reply lands
Quotes, invoices and payment links in-thread

Support

Resolve faster, with context.

Tickets, priorities and SLA timers
Skill-based routing and operator handoff
Knowledge-base answers grounded in your docs
CSAT collected right after resolution

Marketing

Campaigns people actually read.

Segments built from CRM fields and behaviour
Template management with Meta approval status
Drip journeys in the visual flow builder
Per-campaign delivery, read and reply analytics

Inbox

A conversation UI your agents will love.

Realtime updates, assignment routing, AI summaries and inline reply suggestions. Everything a support or sales team needs — nothing they don't.

Realtime sync across every open tab
Optimistic sends with delivery & read receipts
AI summary and suggested reply per thread
Full keyboard shortcuts and bulk actions

unified team inbox with AI summaries and delivery receipts

Automation

Design chatbots and journeys on a canvas.

Drag triggers, conditions, delays and AI steps into a flow. Multi-language detection, business-hour branches and a clean handoff to a human when the bot is out of depth.

Visual builder with versioning and test runs
Keyword, intent and event triggers
AI steps grounded in your knowledge base
Escalation to a queue, team or specific agent

visual automation flow builder canvas with trigger, condition and AI steps

Growth

Broadcasts, catalog and commerce in one thread.

Send approved templates to live segments, share your catalog, and take the order without ever leaving WhatsApp. Payment links and order updates go out automatically.

Template library with Meta approval state
Throttled sending with per-message reporting
Product catalog, carts and abandoned-cart nudges
Stripe and Paddle checkout links in-conversation

WhatsApp commerce catalog, cart and broadcast campaign console

The workflow

From first message to fully automated revenue.

Smart Inbox

One live queue for every channel — WhatsApp, Instagram, Messenger, Telegram, SMS, Email and Live Chat. Assign, tag, and resolve conversations together.

Unified inbox with real-time presence
Auto-assignment, mentions, and SLA timers
Internal notes and collision detection
Mobile notifications for urgent threads

Explore the inbox

Messaging channels

40+

Built-in modules

250+

Database tables

99.9%

Uptime target

How it works

From zero to shipping in one afternoon.

Install in minutes

Run the guided Setup Wizard. Point it at Postgres, create your Super Admin, and you're live.

Connect WhatsApp

Walk the connection wizard for the official Cloud API — or scan a QR for a personal number.

Bring in your data

Import contacts by CSV, sync your catalog, and let the identity engine merge duplicates.

Automate & scale

Design chatbots, workflows and campaigns visually. AI handles the repetitive replies.

Multi-role

One platform. Seven purpose-built experiences.

Every role gets a tailored surface — from Super Admin control planes to a clean Client Portal.

Platform control plane with tenant panels and audit cards

Super Admin

Tenant management, quotas, feature flags, audit logs, platform-wide announcements and white-label config.

Workspace settings with member avatars, billing card and integrations

Admin

Workspace, billing, members, integrations.

Pipeline board with deal cards and a growth chart

Manager

Pipelines, campaigns, workflows, teams.

Shared inbox with conversation avatars and chat bubbles

Agent

Inbox, tickets, contacts, deals in scope.

Booking calendar with a service checklist and headset

Provider

Bookings, service delivery, client tasks.

Client Portal

Conversations, invoices, quotes and files — branded to your tenant.

Developer

API keys, webhooks, event streams and custom integrations.

Integrations

Plug into everything your business already runs on.

Browse the API

Unified inbox connecting WhatsApp, Instagram, Messenger, Telegram, SMS, email and live chat

Channels

WhatsApp Cloud API Instagram DM Messenger Telegram SMS Email Live Chat

AI provider routing across Gemini, OpenAI, Anthropic, Groq and Lovable AI

AI providers

Gemini OpenAI Anthropic Groq Lovable AI

Business

Paddle Stripe Google Calendar Zapier Webhooks Zoom Meet

Security

Enterprise controls baked into the schema, not bolted on.

Roles live in a dedicated table and are evaluated by a SECURITY DEFINER function — no recursive RLS, no privilege escalation.

Read the security guide

Database protected by a shield with per-row locks

Row-level security

Every user-scoped table enforced with auth.uid() policies.

Phone with fingerprint and key authentication

2FA & sessions

TOTP, trusted devices, session revocation and login history.

Privacy consent document with export and erase controls

GDPR-ready

Consent records, data export, retention policies, erasure.

Sealed webhook payload delivered to a server

Signed webhooks

HMAC-SHA256 with rotating secrets and delivery logs.

Server rack inside a glass cube with container blocks

Your infrastructure

Docker, a VPS, or your own cloud — the data never leaves it.

Three isolated glass cubes each holding separate data stacks

Tenant isolation

Workspace-scoped storage paths and role-scoped policies.

Customers

Trusted by teams that live on WhatsApp.

“We replaced three tools with Swiffer in a weekend. The AI reply assistant alone paid for the year.”

Marta O.

COO, Fjord Labs

“Multi-tenant, self-hosted, and actually documented. My developers stopped fighting Swiffer.”

Rahul K.

CTO, Meridian Group

“The Client Portal is the reason we won our last two enterprise deals. It looks like our product.”

Ana S.

Founder, Cascade

Pricing

Simple pricing. No per-agent tax.

Every plan includes the full platform — inbox, automations, templates and CRM. You only choose how much volume and how many seats you need.

All prices in USD. Cancel anytime. Compare every plan.

FAQ

Answers before you ask.

Search 16 answers or filter by topic. Still curious? The full developer documentation covers every module in depth.

Book a demo

Ship your WhatsApp CRM this week.

Tell us how your team works today and we'll show you the exact setup — inbox, automations and templates — running on your numbers.

A 20-minute walkthrough on your own use case
Migration help from your current inbox or CRM
Cloud API onboarding — numbers, templates, verification
Self-hosting review with your engineering team

Chat with us now Or start free instead